ON DECRYPT
This is an eminently strategic box for television channels: who will manage to capture the most people who turn on their television, in the evening, on the way back from work, between 18:30 and 21 hours? The battle starts again in this season, with the resumption of three "cadors" of the genre: TPMP on C8, Daily on TMC and C on you on France 5. This year, Clique , with Mouloud Achour on Canal +, joined the ball early evening contenders.
In the company of François Rousseau, Parisien , and Éric Le Bourhis, Télé Loisirs , Philippe Vandel dissected in Culture-Médias on Europe 1, Tuesday, the stakes of this return for each broadcast.
"TPMP", on C8, at 18:30: straightening audiences for 10 years
For her 10 years, Touche not to my post has to face a major challenge: that of declining audiences for two years. And to achieve this, the great manitou Cyril Hanouna decided to bet on the show: "It was more of the show as the most beautiful hours of Sacred evening," says Eric Le Bourhis about Monday's program. The columnists took some chocolate on the head, with a lively debate on Yann Moix.
"He will look in the past recipes for its success, including resurrecting headings," says the journalist Télé Loisirs . "If you look at the background of the shows, they are consistent with their fundamentals", and that of Cyril Hanouna, which makes the antenna around 21:30, is the perfect example.
"Daily", on TMC, at 19:25: keep the CSP +
A fourth season and a sunny climate for Yann Barthès and Quotidien , TMC's flagship show. No big changes this year, with a very slight facelift and Jean-Jacques Goldman as a prestigious sponsor. While "at Cyril Hanouna, we come to look for the show and empty their heads, at Yann Barthès, the public comes looking for the hidden side of the news and the sarcastic side," says François Rousseau. "They are often professors, students, executives, the CSP + represent 40% of the audience at Yann Barthès, against 27% at Hanouna", details the journalist.
"C to you", on France 5, at 19 hours: continue to increase in power
For her third C-style season, Anne-Élisabeth Lemoine is back in a new, more spacious yet cozy set. The band has not changed and the subjects were rather very serious, Monday: hurricane, drought ... But it is on the guests that the preferred access of seniors put the package: Catherine Deneuve Monday, before Nicolas Sarkozy, Iggy Pop or Woody Allen in the days to come. "There is a real programming challenge, especially with Everyday, " says Eric Le Bourhis. The win will allow "Babeth" and his band to continue to attract public service.
"Clique", on Canal +, at 19:55: to make a place thanks to the originality
It's the new kid in this jungle of access, with a face known to wear it. Clique , presented by the former columnist of the Grand Journal Mouloud Achour, will face two challenges in concert: first, to trace moribund audiences on Canal + at that time, after L'info du vrai, the program of debates Yves Calvi. Then, give originality to this box, on a channel that seeks to renew itself.
And on this point, it starts well. "There are some good surprises", according to Éric Le Bourhis. On Monday, Mouloud Achour opened the show "on a sharp interview of a writer for 5 minutes, some columns are interesting and can potentially resuscitate the modernity of Canal + of the great years." "It's an UFO," says François Rousseau. "It's a show with guests we do not know much about, it takes its time and does not interrupt the guests, there is diversity that we do not necessarily see elsewhere. from the mainstream of other talk shows. "