“Beautiful skin first place” Shimane to attract female tourists August 28, 14:51

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Shimane Prefecture has firmly established a policy to launch a tourism campaign with the keyword “beautiful skin” to attract female tourists.

According to the officials, Shimane Prefecture has earnestly attracted female tourists with the key word “Beautiful Skin” starting this winter, based on the fact that it was ranked No. 1 in the “Beautiful Skin Grand Prix” conducted by a major cosmetics manufacturer. Get on.

Specifically, in addition to supporting the creation of a model plan for beauty skin tourism with hot springs and food as pillars, we will conduct an accommodation campaign using a travel agency that deals on the Internet.

In addition, we plan to work on the creation of an Internet site that collects data on skin beautifying effects related to hot springs, and the necessary expenses will be included in the revised budget proposal for the current fiscal year.

In addition to Shimane Prefecture's supplementary budget proposal, Shimane Prefecture's antenna shop in Nihonbashi, Tokyo, will close its business next year. It is also a policy to include expenses for encouraging employment.

Shimane Prefecture will submit this revised budget plan to the regular prefectural assembly scheduled to open on the 5th of next month.