ON DECRYPT
For the first G7 under his presidency, Emmanuel Macron took care to occupy the media space. On the initiative on several sensitive diplomatic issues, between agreement on the taxation of digital giants and revival of the Iranian nuclear dialogue, the President of the Republic spoke many times, between a televised speech ten minutes before the opening of the summit and a final interview granted to the 20 hours of France 2 Monday evening. Political reporter at Europe 1 in charge of monitoring the Elysee, Jean-Rémi Baudot returned to the backstage of the presidential communication at the G7, at the microphone of Philippe Vandel in Culture Media .
An interview at France 2 proposed by the Élysée
On Monday evening, Emmanuel Macron took stock of the G7 during a long interview given to Anne-Sophie Lapix and filmed outdoors, at 20 hours of France 2. "It is the Elysee who proposed this format", says Jean-Rémi Baudot, according to which the agreement was concluded last week during a lunch between the new director of communication of the Elysee Joseph Zimet and the boss of the information of France 2 Yannick Letranchant. It is also the Élysée who decided the place of the interview, shot at the foot of the lighthouse of Biarritz, specifies our journalist.
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This interview, which did not allow the JT of France 2 to beat its competitor TF1, "is a victory for the public service," says Jean-Rémi Baudot, because of the rather tense relations between the President of the Republic and France Télévisions. "Many had the impression of being shunned," he says, including "the memory left by the sentence attributed to Emmanuel Macron on public service that would be 'the shame of the Republic'".
In the end, while the interview lasted between ten and fifteen minutes, the exchange between Emmanuel Macron and Anne-Sophie Lapix lasted about thirty minutes. "The President of the Republic arrived very late, five minutes before the start of the show, because of the many press conferences and speeches of the day," says Jean-Rémi Baudot. Then, after the show, "he stayed for five minutes to greet everyone". And beautiful people were present, including the entire direction of France Television and her boss Delphine Ernotte.
Teles, magazine and foreign press, many embedded media for the plan com 'of Macron
This interview came to end three days of summit during which Emmanuel Macron communicated a lot. "On the Elysee side, we wanted to show how this G7 could have an impact on the lives of the French," says Jean-Rémi Baudot. "France 2 knew very well that it was at the heart of a plan of the president to come to get his message to the French, show them he was working for them.
Thus, the Head of State had started his G7 by a televised speech of ten minutes before the opening of the summit, then multiplied the taking of words in front of microphones tense between two meetings. In addition, specifies Jean-Rémi Beaudot, numerous media were present to follow Emmanuel Macron, like TF1 / LCI and Cnews, "which turned during two days". Paris Match and the Financial Times were also able to follow the president on Saturday, before Le Monde on Sunday morning. "The G7, we will see all week," warns Jean-Rémi Baudot.