The Carrefour Group, run by Majid Al Futtaim in the UAE, has entered the Guinness Book of World Records with the world's longest serving cannery, using hundreds of Heinz bottles.
Fifty-two volunteers took more than 48 hours to build the huge packaging tower, which included 883 ketchup packages, and was 3.37 meters long.
Kraft Heinz showcased large tower models at three Carrefour hypermarkets: Mall of the Emirates, City Center Ajman and Marina Mall in Abu Dhabi.
The models will continue to run until Tuesday.