THE WORLD is a leader in information on the internet. With 20,753,000 unique users in the month of July, as comScore has announced in its report Multiplatform Spain, the online version of the newspaper of Editorial Unit returns to first place, above 'elpais.com' , which loses 12% compared to the previous measurement, which is left with 20,514,000 unique users.

The third place in the ranking corresponds to 'lavanguardia.com' (19,993,000 users), while with 16,891,000, 'abc.es' is in fourth place. Complete the top 5 '20minutos.es', with 15,539,000.

In addition to regaining the leadership in the calculation of unique users, EL MUNDO maintains its first position in sections such as direct traffic, recurrence and minutes per reader, the metrics that best define the fidelity of the readers and the quality of the reading.

In the section of page views, it stands at 417 million, 63 more than its most immediate follower in the category, 'elpais.com', with 354. There is the circumstance that THE WORLD is the only means that goes up in the measurements of this category, in a month in which the rest descend. In total minutes of remaining in pages the difference is also considerable: 623 million compared to 599 of 'elpais.com'.

In addition, THE WORLD is still the most widely read media, if we talk about the time users spend on it. In July it has been the one that more minutes on average attracts the attention of the readers. This has happened again in July, with an average of 30 minutes per user .

Similarly, MARCA newspaper is consolidated as a leader among the sports media of our country , with 15,341,000 unique users, more than three million more than the second ('as.com', with 12,083,000).

According to the criteria of The Trust Project

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