Dubai Media's digital media department has announced that Emirates News on Snapchat has achieved record views, exceeding 38 million views since the launch of the new digital service in November last year. Official statistics on the number of digital accounts follow-up to the channel «Emirates News» on «Snapchat», which exceeded more than 98.9 thousand active and follow-up digital accounts, with the highest percentage of followers from Saudi Arabia and the United Arab Emirates.
The head of the digital media department in the radio and television sector, Hiba Al-Samt, said that the presence of the channel «Emirates News» on the platform «Snapchat», is a qualitative addition to the Dubai TV programs with multiple channels, as part of the keenness of Dubai TV multiple channels to exist on all platforms Digital and social media, in order to facilitate the delivery of information to the Arab audience and viewers around the world, through innovative content and distinctive in line with the privacy of the new digital service.
She pointed out that the Discover feature, which is dedicated to TV channels and media through the digital platform Snapchat, has succeeded in reaching the views of «Emirates News» channel on the digital platform to this level, due to what it offers the user to explore the content of channels Dubai TV has multiple channels, through the production of a series of stories and news summaries in the form of pictures and short videos, are displayed full screen, to remain for 24 hours, contrary to the policy of social networking application, which relies on the automatic deletion of photos or videos as soon as they watch .
She thanked the team of Digital Media, Marketing and Emirates News for their keenness to make this service a success.