Sharjah Media City (Shams) has launched the fourth phase of the UAE Art Experience, the first project of its kind to produce the first Emirati-made Arabic film, after the first, second and third phases achieved remarkable success, with the participation of talent from various emirates.
Through the project, Shams is working to develop the infrastructure of the film industry, in all areas of creative and technical film production, providing a favorable environment for media and creativity, which enhances Sharjah's reputation in the creative and media fields by highlighting local content regionally and internationally.
The fourth stage started with the participation of 30 teams, to complete the filming of the fourth part of the film, as all teams have to complete 40 minutes of the film by the end of this stage, which includes a number of specialized film workshops, most notably the film editing workshop presented by the technical director of the UAE Art Experience أيمن عبدالباسط Free Membership.
For his part, the Chairman of Sharjah Media City (Shams), Dr. Khalid Omar Al-Madfa, said that the fourth phase of the project is qualitative, pointing out that all teams have completed training programs in the fields and disciplines of different cinema, through specialized training workshops, such as writing and directing , Acting, and cinematography, which helped the teams successfully finish past stages, and filmed 40 minutes of the film "Under the Sun".
He added that the project gave Emirati talents the opportunity to reveal their capabilities in various areas of cinema work, pointing out that this is what Sharjah Media City seeks within its vision to detect talent, and develop human resources in many sectors, most notably the film industry, in addition to infrastructure development. For the film industry in all areas of creative and technical film production, at the same time provides a conducive environment for media and creativity.
The public vote has begun on what has been achieved so far from the films of the teams, which in turn launched their marketing and promotional campaigns, through various social media, to publicize the films and what distinguishes them.
For her part, explained the inspiring team member, director Nahla Al-Fahad, that the management team «UAE Art Experience» held a number of individual meetings with the teams to watch and evaluate their films, and then directed by highlighting the strengths in their work to strengthen them on the one hand, and weaknesses to overcome them In the next stages on the other.
The project will develop the infrastructure of the film industry, develop the capabilities of Emirati and Arab youth, specializing in the fields of film and television production in various disciplines, and stimulate and train startups in the long term.