Video .. Momofuku Ando .. «Busty» that forced the world to eat «noodles»

Momofuku Ando, ​​a young man who founded several investment projects and failed because of the war, was not on the verge of bankruptcy. He was jailed several times, knowing that he would give Japan, with his determination, struggle and dream, a success story that turned into a registered trademark and a popular heritage, The world was forced to eat and eat these folk eaters. In short, he is the inventor of the noodles, the emperor of the food industry.

The story of Ando began in the 1950s after the end of the Second World War, when the young man came out of prison for tax evasion charges for spending on educational grants for students with disabilities. As he wandered through the ruins of a black market near Osaka's main railway station, during the years of the collapse of the Japanese economy, widespread poverty and severe food shortages in the aftermath of the war, he saw the people lining up in the cold and cold waiting for a bowl of noodles »Cooking.

Ando realized that he needed to think about creating a food product that would help his people overcome hunger and satisfy their passion for noodles. This genius product was simple and cheap, made of dried noodles, once you add hot water and wait three minutes, so you can eat it immediately.

Years of patience

With all his determination and without tirelessness, I was in the kitchen of his house and continued his research for a full year without interruption and without getting any rest day, he only slept for four hours. The biggest dilemma was to find a way to dry the pasta so that it could be stored for long periods of time, while making it ready for easy handling by adding some hot water. In 1958, at the age of 48, he reached the fast frying method, where he fried the pasta briefly in a large amount of oil and at high temperature to get rid of moisture.

After several attempts, his method succeeded in drying the noodles, packing them and adding chicken flavor to them. His producer, Chickin Ramen, came to light and founded his company, Nissen, to manufacture the noodles. "Hindus do not eat beef, Muslims do not eat pork, but there is no culture, religion, or state that forbids eating chicken," he wrote in one passage.

The Noodles invade the world

After 13 years of marketing promotion of chicken noodles, Ando once again surprised the world with the so-called "Akob Noodle", which helped promote Japanese noodles to the world. In 1966, after returning from a marketing trip in the US market, he saw some Americans break the traditional pasta noodles in half, then put them in a glass, then pour boiling water over them, then eat them with the fork, not the wooden sticks. Five years of attempts to manufacture the "noodles" we see today. In 2008, the company sold 46.3 billion dried noodles, making a profit of $ 131 million.

«Noodles» Space

Ando worked in his company until he reached 95 years, and did not hesitate to exercise his duties enthusiastically in the development of new ideas throughout his life. In 2001, he developed "Noodles" for astronauts, and won the launch of its instant noodle product, which is characterized by a thick powder soup to prevent scattering in a weight-free environment. His producer was able to reach space in July 2005 with Japanese astronaut Noguchi Suichi and his crew at Space Shuttle. Ono died on January 5, 2007 at the age of 96. And published the news of his death throughout the world, and published the newspaper «New York Times» in the editorial words of gratitude and gratitude to «Mr Noodles». In 2011, the Noodles Cup Museum was created by Nissin Foods in Yokohama, south of Tokyo, Japan, in honor of Ando's achievements. It also shows the history of the manufacture of this food and the introduction of innovative varieties to commemorate its achievements.

The Failed Prisoner

Momofuku Ando was born in March 1910 from an affluent family in Taiwan. In 1933, he traveled to Japan to pursue his dream of establishing his own business. In Osaka, he established more than one garment company and became famous as a successful young businessman. Of his money, and was jailed for the first time on charges that he was a wealthy Taiwanese-born businessman. After he left prison, he invested in the real estate sector, but failed years later to establish an endowment bank, but the days he was convicted and imprisoned for tax evasion and bankrupt the bank he founded because of the loans, to come back and start writing the first line of success story «Noodles».