A pronounced dress code is sought in vain in the capital of Lower Saxony. The Hanoverians dress as they like, but always North German, so rather reserved and classic. "People are never too loud, but always with style around the corner," says Caroline Prenzler, CEO of the traditional department store "love". "Hannover," she says, "is like the 'little black girl' among German cities."
What may be considered boring in other urban centers, the Hanoverian feels as pleasant uncomplicated. Jeans, T-shirt and sneakers are just as accepted as a suit or high heels. Happy in restrained colors with isolated accents.
Even designer fashion has its place on the leash, but luxury labels are not playing a major role. "In the cooler seasons, people like to wear knitwear from Iris von Arnim and Friendly Hunting, as well as more eccentric designs from Steffen Schraut or Mason's," says Prenzler. It is less about the brand than the quality of the pieces.
If you are looking for classic chic, you will find it in the city center. Around the Theaterplatz exclusive brand boutiques and galleries line up. At "Agatha" or "Möller & Möller" Veronica Ferres, Maria Furtwängler or Doris Schröder-Köpf have already bought. The ex-wife of the "Brioni Chancellor" (by Gerhard Schröder Hanover appeared in the late nineties for the first time ever fashionable) embodies the elegant, unobtrusive clothing style of the city perfectly.
In 2018, Hannover won the Federal Sustainability Award, an award that is aimed primarily at companies. But the theme is also close to the heart of the young, creative scene on the ground. She goes to flea markets, buys secondhand or local labels. Their style: simple and sporty, women currently like to wear high-waist trousers and flat shoes. "The Hanoverians are getting braver," says designer Alicia Richter from the label Insaint. "Naturalness counts, but with an individual touch."
The young Hanover is more like a dark blue jeans. Always fits, like the little black one, but always stays in the background.