This is the funny idea of the Basque cake promotion association Eguzkia and a communication agency Bidart. The pastry took off around 15 pm, Wednesday, October 24 with a helium balloon.
It's a small part for the man but a big step for the Basque Country. A Basque cake is sent into space on Wednesday. The pastry took off around 3 pm from the BAB2 shopping center in Anglet (Pyrénées-Atlantiques). Thanks to a helium balloon designed by a team from the Advanced School of Advanced Industrial Technologies (Estia) of Bidart. It should reach 35,000 meters above sea level, says Le Parisien . Before going down again in the wake. In total, the expedition should last nearly four hours.
"It was difficult to send a sheep"
This funny idea is the fruit of the partnership between the Basque cake promotion association Eguzkia and the communication agency Le Labo, based in Bidart. "It was difficult to send a sheep, so we took a cake. This shows that the Basque Country is both a land of innovation and tradition, " says Mathieu Rousset, Labo, in South West .
This is a nice communication opportunity to promote the pastry specialty Basque, but also a scientific experiment that took several months of preparation, intended to extol the innovative capabilities of the region. "It's a crazy project but, for us, it is rich in meaning: we want to break the myths about innovation in the Basque Country," says Mathieu Rousset, in the local edition of La Tribune . Stuck between Bordeaux and its startups and Toulouse and its aeronautical industry, the Basque Country must certainly be seen as a country of tradition but also as a territory of innovation. We are at the forefront and today we claim it! Not without humor and self-deprecation. "
For the curious, the journey of the Basque cake is to follow live video on the Facebook page of the mall BAB2:
Last May, two Alsatian pretzels were sent to space by students from the engineering school of Ecam Strasbourg-Europe. The two cakes, baptized "Bretz'il" and "Bretz'elle", had to cut with humor the old debate on the masculine or feminine gender of this salty specialty. The palm going to the one that would go the highest.