"One Million Minutes", a program that publishes papers and on the platforms of "Emirates Today" on social networking sites, reviews the success stories of personalities and businessmen from around the world, and tells a brief video, just one minute, each person's journey and draws the inspiring experience of each of them in their journey to skip Difficulties, overcome failure to reach the goal.
The success story of Gil Camp Gillette, the founder of Gillette Razor Company, is one of the most inspiring and stimulating stories of success and hope. His companion was a very patient man and he firmly believed that he would one day create a great idea that most people need and make a rich and famous man.
King Gilbert Gillette walked on the edge of failure, faced difficulties, ridicule and bankruptcy, but did not give up and shoved his dream away.
King Camp .. Seller scrap
King Camp Gillette was born on January 6, 1855, in the city of Von Dulac, Wisconsin, to a middle-class family that loves inventions. When he was four years old, the family moved to Chicago, where his father opened a shop for machinery and equipment. Which forced the family to go to New York, where Gillette learned there trade of metal goods, iron and scrap.
When he was 17, Gillette quit school and began working as a salesman. He spent the proceeds on his research, registering four patents, but did not resonate or bring him the wealth he sought.
"These simple inventions have brought money to others, and others have benefited from them. I rarely used them. The main reason was that these ideas were not marketed. It was hardly my time to travel from one city to another to sell scrap," says Gillette.
In 1895 Gillette decided to return to his hometown, and there he found a job as a salesman in a company selling Cork Corks for bottles. One day, the owner of the company advised him to invent something that people needed and used, then got rid of and bought others, just like cork plugs for bottles.
Pinter became an obsession for Gillette. He spent long hours looking for ideas and then rejected them after minutes of thinking. He wrote every day a list of things that could be developed and thrown after the first use. But the idea he was looking for did not come easily.
Early right
In 1905 a baby picture was placed face covered with a shaving soap in a paper advertisement in a newspaper. "Start early, do it yourself," said the announcement.
Gillette is the biggest winner in the war
Gillett suggested that the company give every soldier who joins the US Army a Gillette shaver. During World War I, the company designed a war-ready package and sold it at cost. By the end of the war, the soldiers used more than 3.5 million shavers and 32 million blades.
Journalist for code only
Gillette wrote daily articles in the daily newspapers about the new shaver and the correct ways to get rid of the blades used; a move that proved to be very effective.
Gillette showed himself in the ads, on the covers of the blades as if to say that if the razor was not good I would not ask you to try it. He realized he was not asking people to use new machines, but was asked to use a brand-new shaver.
Trust .. image
Gillette showed himself in the ads, on the covers of the blades as if to say that if the razor was not good I would not ask you to try it. He realized he was not asking people to use new machines, but was asked to use a brand-new shaver.
Evolution Designs
The first design of the Gillette blade was a terrifying disappointment, because the common belief was that the optimal code should be expensive. The questions of people were based on an important question: How can a roaming vendor claim that blades should be made of transparent iron and thrown after use?
Inspiration code
A morning in the spring of 1895, while Gillette, a 40-year-old traveling salesman, was shaving to go to work, he noticed that the blade of the razor had lost its intensity and the hair of the chin was not flying.
Gillette took out the code and took her age and made it sharp again, and here came the inspiration: This is a disposable product and another purchase, and people desperately need it.
Gillette wanted to make razor blades very thin, and sharp at the same time, in a small mold, easy to change and most importantly does not rust. Gillette went and asked blacksmiths and experts of metals, smelting and steel, all of them ridiculed the idea,
But he did not despair
The day came when he learned of William and Nixon, a chemist famous for his success in carrying out difficult projects. He began working on the idea, and continued for six years during which Gillette made a lot of effort and money before producing the first safe haircut in 1901.
Walk on the sharp edge
The company began to manufacture the blades in commercial quantities in early 1903, and began a marketing plan for the new product, which appeared in the first advertisement in the magazine Listim, and the first year was very unsuccessful, where sold 51 shavers and 168 blade at five dollars per box.
This continued until capital ran out and losses were accumulated, even if Gillette almost declared bankruptcy.
"We were in the narrow corner with the debt holders, and they were standing in line waiting for anything to claim their debts," says Gillette. It came to me that I gave the subject of the code more than it deserved. "
Gillette did not give up and continued until the next year of success in 1904, as sales rebounded and people began to turn on the new machine. The company sold 90,000 shavers and 12.4 million blades.
Orange Farm
At the age of 50 Gillette decided to sell his shares in the company, and decided to go to California, where he bought a farm and planted with orange trees and palm trees, and while he was working hard to make his son an inventor like him, but did not succeed at all.
Over the course of the days, when the solution of 1929 was solved with the Great Depression (the most famous economic crisis in the twentieth century) and on the impact of Gillette lost all his money and became poor.
Gillette did not want to give up and decided to run a new experiment. He tried to extract oil from rock oil but failed, and it was not long before he died, on July 9, 1932, at the age of 77.
Gillette died and remained the code
The company did not die with the death of Gillette but continued, and is currently ranked as the best company in the world in the manufacture and production of machines and razor blades, for each blade sold by competitors sells Gillette five blades. Gillette joined P & G after buying it in 2005 for a $ 57 billion deal.