The Dubai Mall was launched on the occasion of the 10th anniversary of its founding. During the first decade, Dubai Mall achieved record numbers of more than 80 million visitors annually over the past four years, establishing its position as the most popular destination in the world. Over the next 10 years, the Dubai Mall has added value to the local economy by providing more than 10,000 jobs and has played a vital role in supporting the growth of retail, restaurants, cafes and entertainment. The Dubai Mall is celebrating the 10th anniversary of its founding until 28 January, with a wide range of performances. It was launched yesterday with a live audio and visual show by Lon Rouge, founded by Guy Laliberti, founder of Cirque du Soleil. The program will also include a visual presentation entitled "Talesman", which employs laser lights and special effects to provide a multimedia experience can be seen every night in the Star Hall. The event also includes a number of fashion shows, entertainment events and the opportunity to win valuable prizes, including three apartments from Emaar Properties, making Dubai Mall this year one of the biggest events of the year. According to the annual report issued by the Department of Tourism and Commerce Marketing in Dubai in 2017, Dubai Mall has maintained its status as the most attractive city, with about 97% of its visitors. It is one of the most attractive shopping malls for its entertainment facilities. It has Dubai Aquarium, the largest glass aquarium in a shopping mall, beside the water park and the Dubai Fountain, Effects on music and lighting. Since its inception, the Dubai Mall has been a world record for the Guinness Book of Records in 2008 as the largest shopping mall in the world.