Every day, Axel de Tarlé takes stock of the economy.
Carrefour is preparing nearly 1,500 job cuts. Hypermarkets are particularly targeted.
The concept of "everything under the same roof" is sick because of the internet and specialized channels.
For clothes, customers go to Zara or H & M. For the sport, it is Decathlon which is privileged. For home appliances, Boulanger or Darty are the favorite stores of the French.
But it's hard to sell everything at the margin, people compare prices live with their smartphone.
These job cuts therefore concern employees in the home appliance, photo, film, sound or jewelery sectors.
Is this the end of hypermarkets and this concept "Everything under the same roof"?
Alexandre Bompard (the new boss) says he is not dead, but "it's not the same all, not the same roof"
The roof is smaller, crossroads should focus on food where the supermarket has an advantage on the Internet. We still hesitate to buy strawberries or tomatoes on the Internet. Carrefour's priority is therefore to put the package on the food supply with a bio and local shift, "bio affordable".
The concept of "everything under the same roof" is not dead, but Carrefour will not do it.
Since specialty channels are stronger (Decathlon, Zara, Boulanger or Darty), Carrefour will give them corners (as at Galeries Lafayette). It is already testing in Limoges or Essonne where there is a Corner Darty inside the Carrefour, you can buy a vacuum cleaner or a microwave.
Carrefour, which opened the first hypermarket in France in 1963 in Saint-Geneviève des Bois, must reinvent its concept.
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