The summer theater in 2018 is summarized in one sentence as follows.

"Witness" the "peacock" with "God"

The actors who released the movie at the summer theater which is the best part of the year were made with anticipation for the show. On Aug. 1, "With God - Kinship" (hereafter "God with 2") was unveiled, August 8 'Duke' was released, and August 15 'Witness' was released. And these three films are relaying the first box office for three weeks. 'Witness 2' went on the 2nd to the 12th, 'Duke' on the 13th to 15th, and 'Witness' on the 16th to 17th.

Every year in July ~ August, the theater has traditionally been fiercely competitive among Korean films, but this year it is exciting. The most interesting thing is that two actors appeared in two of the three movies and produced a dream of doing two houses.
The beginning was Zhu Ji Hoon. He played the 'Daewon Mack' with 'God with 2', and in the 'Duke', he was separated into Jeong Muk Taek, the Guardian. The two films were released a week apart. It was easy to adjust the schedule according to the opening order in the publicity stage before opening, but the schedule was not available after opening. The film was screened at the same time in the theater, but Ju Ji Hoon's body was one.

In the first release, 'The God with 2' mobilized 10 million viewers nationwide in 14 days because of demonstrating the box-office firepower that surpasses 'Sin and punishment' with one piece from the beginning. Jo Ji-hoon, who enjoys the joy of exceeding the series of 10 million series, continues the publicity activity as 'Peacock' without hesitation. Joo Ji-hoon, who has not participated in the first publicity schedule of 'Duke' in conjunction with 'Ten Mile Countdown with God 2', joins the stage greeting in the second parking area (Busan, Daegu).

Lee Sung-min also came to live in two houses instead of Bonn. Lee Sung-min, who has performed a brilliant performance as the deputy director of the North Korean economic delegation at the 'Duke', is meeting another audience as another witness.

The 'Witness', which was released when the 'Duke' was in the best box office after overtaking the '2' with the Gods, was in a good position to drop the 'Duke', which had been running for two days, to the second place. All the movie workers were surprised because they were classified as the weakest among the Korean movies released this summer.
It is an interesting picture from the standpoint of the audience, but it is a fact that it is somewhat difficult situation for the actors. Ju Ji Hoon vs. Ju Ji Hoon and Lee Sung Min vs. Lee Sung Min are unexpected results.

The two houses are not intentional. Actors rarely come to work expecting a release schedule. The timing of release is determined by the investment distributor considering the distribution lineup, production scale, and competition trends.

With the exception of Lotte Entertainment's release of 'The Gods With 2' which was not released on August 1, the number of investment distributors surrounding the release date was fierce.

In the case of 'Duke' of CJ Entertainment's investment distribution work, it was decided to open the summer market and winter market. In addition, the summer market opening was the best way to go before the film was invited to the Cannes Film Festival in May (midnight screening section) and it was well received.

In the case of NEW WOMAN 's eyewitnesses, it was confirmed late summer release after moving to the autumn market of 20 billion won' Enchanted 'and' Anshi - seong ', which were originally planned for summer release. New, who had previously harvested the summer market with medium-sized horror thrillers such as 'Hide and Seek' (2013) and 'Jang San Bum' (2016), aimed 'the second hide and seek' as a 'witness' The plan is in full swing. It is the only domestic thriller at the theater where mainstream movies such as fantasy, espionage and action succeeded in capturing a niche market.
When two actors are working as a team in three movies, there is a win-win situation rather than a competition. As the 'God with 2' and 'Duke' teams shared the actor, Joo Ji Hoon, he shouted the slogan 'Duke with God', followed by 'Duke' and 'Witness' sharing Lee Sung Min actor' Hara "is shouting slogans. The team with 'God with 2' and 'Duke' opened a party for the party and encouraged the pair to perform.

This competitive landscape shows both the result of biting and biting, and it also has a positive effect on each other's films. After Lee Ji-hoon, who raised his stock price with "God with 2", followed his "Peacock" and Lee Sung-min, who performed a masterpiece in "Duke", appeared as a sole actor in "Witness".

As long as the summer theaters are ripe for battle, two movies drink bitter cups of box office failures. In the case of this year, the 19 billionth edition "In Lang," which was released on July 25, suffered catastrophic ending up with the collection of 890,000 people (6 million break-even points).

However, with the gods '2', 'Duke' and 'eyewitness', which were unveiled in August, they continue to win and they all expect a rosy result to break through the break-even point. At present, at least three movies are likely to laugh.

(SBS funE Kim Ji-hye)