Florida Governor Ron DeSantis is, since Wednesday, officially running for the Republican nomination for the 2024 US presidential election. The announcement had been expected for several weeks, but the form chosen was, on the other hand, much less so.
The polls place him quite well behind his rival Donald Trump. But the governor of Florida has more than one trick up his sleeve, and has many assets likely to appeal to an American electorate, unenthusiastic about the possibility of a Trump-Biden remake.