US ``SXSW'' opens with high interest in the impact of generative AI on society. SXSW, a festival of cutting-edge technology and art, opened on the 8th in Austin, Texas, in the southern United States.

Japanese companies such as Honda and Sumitomo Metal Mining will also exhibit during the festival. This year, the automaker Honda will experience "XR", a technology that combines virtual reality and augmented reality while riding a mobility device that allows you to move by simply shifting your weight while sitting.