The Super Bowl final takes place in the middle of the afternoon (3:30 p.m. local, 11:30pm UT), this Sunday, February 11, in Las Vegas.
In total, 23 billion dollars have been bet so far on this classic Super Bowl. Brands spent around $650 million on this show alone, the biggest sporting event of the year in the country. There were still 118 million spectators in 2023. Lionel Messi, Jennifer Aniston and Kris Jenner have also agreed to lend their image to this edition.