United States: singer Taylor Swift eclipses the sporting side of the 2024 Super Bowl

The event of the day in the United States is the grand finale of the Super Bowl. A poster pitting the Kansas City Chiefs against the San Francisco Forty Niners (49ers). The Super Bowl is the most watched event in the country, but this year, audiences could reach new records, thanks to Taylor Swift, who must attend this final!

Final preparations before Super Bowl at “Allegiant Stadium” in Las Vegas, February 10, 2024. AFP - TIMOTHY A. CLARY

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The Super Bowl final takes place in the middle of the afternoon (3:30 p.m. local, 11:30 p.m. UT), this Sunday, February 11, in Las Vegas (

United States

). But the event has already been talked about for weeks, much more than usual. And it is of course because of Taylor Swift, the most popular singer in the country who maintains a romantic relationship with Travis Kelce, the charismatic player of the Kansas City Chiefs, the team opposing the San Francisco 49ers during this meeting, writes our correspondent in the United States,

Loubna Anaki

. 

Read alsoSuper Bowl: Taylor Swift targeted by a conspiracy theory as the final approaches

First of all, there is the political issue. Since for weeks, in ultra conservative and “Trumpist” circles, popstar Taylor Swift with 280 million followers on Instagram has been accused of being a Pentagon double agent who seeks to influence the presidential election. They are convinced that the singer will take advantage of halftime, the highlight of the event, to call on Americans to vote for Joe Biden.

Attract young people and women

But beyond the conspiracy theories, thanks to it, the organizers hope to increase their audience and also attract more young people and women. Moreover, for the first time, brands purely dedicated to women paid to show their advertisements during the meeting, knowing that there will be more women in front of their screens. Sports betting is also “boosted” by the singer and some bets are quite amusing: “Is Travis Kelce going to propose to Taylor Swift tonight? », “Will Taylor Swift make an appearance on the lawn”…

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Also read in our archives

:

The Super Bowl, the unofficial national holiday of the United States

In total, 23 billion dollars have been bet so far on this classic Super Bowl. Brands spent around $650 million on this show alone, the biggest sporting event of the year in the country. There were still 118 million spectators in 2023. A 30-second spot costs $7 million. A sum to which must be added the fees of the superstars. Lionel Messi, Jennifer Aniston and Kris Jenner have also agreed to lend their image to this edition.  

Halftime, highlight of the show

The highlight of the show, outside of a sporting event, will obviously be the half-time show. Apple, the “apple” brand, pays fifty million dollars to the American Football League (NFL) to sponsor this 13-minute mini-concert since 2022. After Rihanna, a year ago, it's Usher who will be on stage. An almost unexpected comeback for the 45-year-old rapper, who certainly sold eighty million records, but seemed - wrongly - to have fallen into oblivion.

The Federal Aviation Administration estimates that about 500 private jets will land in Las Vegas for the game, while more than 300,000 visitors have arrived for the weekend in the gaming city.   

Quarterback Patrick Mahomes (Kansas City Chiefs) in training, February 7, 2024. Getty Images via AFP - JAMIE SQUIRE

On the field, present for the fourth time at the Super Bowl in five years (victories in 2020 and 2023, defeat in 2021), the Chiefs have the opportunity to consecrate their

quarterback

Patrick Mahomes (28 years old) as a legend of the game. his position, only Tom Brady, Terry Bradshaw and Troy Aikman have lifted the Vince Lombardi Trophy at least three times. The Chiefs, winners last year against the Philadelphia Eagles, if they win, would be the first to keep their trophy since Tom Brady's New England Patriots in 2004. Sunday's poster is a

remake

of the 2020 Super Bowl, when Mahomes led the Chiefs' revolt in the final quarter for a 31-20 success.

(

With AFP

)

A look back at the Super Bowl 2023Super Bowl: the Chiefs and their diamond Mahomes crowned at the end of an exceptional match

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