The General Secretary’s New Year Concerns | Folk Customs Send Wishes. The cultural genes that go deep into the bone marrow of descendants of Yan and Huang.

The lingering feelings of family and country. Forging the spiritual bond and cultural bond of the Chinese nation. A new era breeds new hope. New culture inspires new inheritance. Surging cultural confidence. It is the most dazzling appearance during the Spring Festival. The most distinctive mark. The deepest and longest aftertaste New Era and New Year's Flavor. Children of all ethnic groups strongly identify with Chinese culture.