Every Spring Festival eve

General Secretary Xi Jinping always goes to the people

Visit people’s livelihood, wish them a happy new year and send them care

Incorporate sincere blessings into local folk customs

The cultural genes that go deep into the bone marrow of descendants of Yan and Huang

The lingering feelings of family and country

Forging the spiritual bond and cultural bond of the Chinese nation

A new era breeds new hope

New culture inspires new inheritance

Surging cultural confidence

It is the most dazzling appearance during the Spring Festival

The most distinctive mark

The deepest and longest aftertaste

New Era and New Year’s Flavor

Children of all ethnic groups strongly identify with Chinese culture

Playing the strong voice of the centripetal force and cohesion of the Chinese nation

May the wind blow you far

Every door and alley becomes spring

Colorful folk customs add to the flavor of the New Year

Best wishes from the General Secretary

There are warm echoes in the land of China

  Chief planner: Liu Jian

  Planning: Li Zhengyu

  Produced by: Sun Zhiping

  Producer: Fan Hua

  Editor-in-Chief: Yang Yong, Yang Yunyan

  Director: Fang Kuan, Han Yige

  Reporters: Sun Min, Liu Qinbing, Cui Xiaoqiang, Chen Qiang, Zou Shangbo, Ye Ziyan, Liu Chunhui, Li Yaguang, Li Linxin, Zhou Yang, Xu Jian, Li Shuai, Yang Zichun

  Photographer: Hao Jie, Hu Zhenze

  Reporters: Dong Zhengdong, Yang Yuting, Liu Yahui, Buren Bayar, Jiang Yuan, Liang Chuyi, Huang Shijie

  Voiced by: Wang Shuailong

  Acknowledgments: Propaganda Department of Zhangbei County Committee of the Communist Party of China, Tengchong Media Center

  Produced by Xinhua News Agency Audio and Video Department

  Produced by Xinhua News Agency