The share of foreign brands in Russian shopping centers has fallen from about half to a third since the beginning of 2022. It is noted that new brands are entering the Russian market, and their geography is changing.

It was previously reported that new tenants will occupy the space of IKEA stores in Megas in 2024. The vice-president of the Union of Shopping Centers said that the brands that replaced Zara, H&M, IKEa and other foreign stores could not adequately replace their predecessors.