Kristianstad's municipal commissioner, Camilla Palm (M), criticizes Absolut. She says the French owners have put the brand in an enormously difficult situation.
The company is working feverishly to handle the situation based on their brand, says Palm. The owners have not responded to any of the criticism. The Kristianstad and Åhus-based brand is by far the most famous in Sweden, with more than 100 million bottles sold annually, according to the brand's website.