Vicar of Stora Tuna/Torsång parish in Borlänge wants to highlight that the company does not have any form of cooperation with the church. The information about the graves has instead been taken from other registers, but according to the vicar Per Henriksson Lerström, it is not always correct.
The company has been reported to the Swedish Consumer Agency for their marketing more than 40 times in recent months. Since March 2019, the company have been the subject of more than 400 complaints.