Zibo has become the hottest food city in China. The spread of Internet celebrities and social media has contributed a lot.
Zibo's tourism, commerce, transportation, hotels, etc. are facing the pressure of greater passenger flow. Shandong has long had three major barbecue "schools" They are the seafood barbecue pie of the Jiaodong Peninsula, the iron skewer small skewer pie in Jinan, and the Zibo barbecue pie that is now red and purple.