Zhejiang: More than 3.5 million people visit museums to see booming sales of cultural and creative products during the New Year. During the Spring Festival, Zhejiang's state-owned museums launched more than 160 exhibitions, as well as more than 500 experience activities.
The number of tourists has tripled compared with 2022. Museums have increasingly become a necessity for people's cultural life, says Shen Aiguo, dean of School of Journalism at Zhe Jiang University. The cultural consumption accounts for an increasing proportion of people's daily consumption.