Why we women always 'apologize' or explain ourselves when someone praises our looks (and what we don't look like) We have this type of behavior so screwed into habit that it is almost impossible to get rid of it. The first thing to ask yourself is whether this'modesty' is universal...

We asked the stylist and personal shopper Elena Esteban, of Ukrainian origin and who has worked for many decades in Moscow before moving to Madrid. The sociologist Patrícia Soley-Beltran, who is a sociologist, writer and former model reveals a fact that at first may seem disconcerting.