Bookstores have become the preferred place for youth group building and community lectures, and a public cultural space loved by citizens. Through the integration of book promotion and coffee business space, the coffee business performance of bookstores has been steadily improved.
"Coffee has evolved from a drink that satisfies the appetite to a refined way of living," says Ding Shan, president of the Yangtze River Delta Industry Association. "Book + Coffee" series of activities has released new coffee book lists, designing personalized posters, coffee discounts, barista training, coffee shop rating.