Short reading videos has become a trend, and surfing the Internet can also be beneficial for reading. Many people, like Du Liang, introduce the books they have read to the audience through short videos, pictures and texts.
Du Liang has more than 40 million fans on various social platforms, has promoted more than 400 good books, has over 5 billion views of short videos online, and has driven more than 2 million book sales. "Little boss" Niu Weishu, 45, is in the building materials business in Shenyang, Liaoning.