Using holidays to relieve stress and "spiritual healing" is popular among young people. Since 2023, the search volume for the "healing" keyword has increased by 256%.
Many spas, beauty salons and other mature businesses have healing as a special feature. Some boutiques specializing in singing bowls, aromatherapy and other items have also become the "Spiritual guardianship" choice of some young consumers. In February, a "meditation concert" was held in Changsha, Hunan.