Social media pages in Arabic have always been a tool for Turkish soft power through which it tries to address the Arab public. But the war of extermination on Gaza constituted a turning point in the electronic interaction with these accounts.

It appeared to any observer that the public was sensing the shift in the official Turkish position on the war, in a conscious and clearer way than any political and media analyzes and studies. Politicians and writers and media professionals expressed their dissatisfaction with this Turkish transformation. This gap has become a concern for many who looked with admiration at Turkey for reasons that go beyond the economic renaissance.