The self-destructive behavior that will make you fail if your goal is to lose weight. We live under a constant schizoid bombardment that, on the one hand, alerts us to the dangers of junk food.
We seek 'comfort' in junk food, and then we beat ourselves up for having done so. "The path to achieving difficult goals, especially weight loss, is fraught with setbacks. Practicing self-compassion (far from what you might think) helps people confront counterproductive thoughts and feelings in response to setbacks"