[HIGHLIGHTS] The rising popularity is not without controversy. Where will China’s micro-short dramas go?

The rising popularity is not without controversy. Where will China’s micro-short dramas go?.

The "2023-2024 China Micro-Short Drama Market Research Report" shows that the domestic micro- short drama market will reach 37.39 billion yuan in 2023, a year-on-year increase of 267.65%. According to data from Sensor Tower in the United States, in 20 23, an application called ReelShort was downloaded over 10 million in the U.S.