On January 31, pre-sales for new films released during the Spring Festival of the Year of the Dragon officially opened. Among the 9 new films scheduled for release, 4 are all family-friendly works with a happy tone.
3 animated films including "Bear Infested: Reverse Time and Space" are also scheduled to be released. Industry insiders pointed out that during the "longest Spring Festival period" which spans eight days, there is a lot of room for improvement in the frequency of movie viewing per capita.