The high price of second place on TV: tens of millions for an amalgamation of premieres. With Antena 3 untouchable, the great battle is underway for second place.
Both Telecinco and La 1 are aware of everything that is at stake and, literally, according to television market sources, "they are going all out. " La 1 has closed 2023 with its best annual figure since 2018 (9.7%), six tenths more than in 2022. TelecinCo, for its part, has managed to retain second place at the end of 2023, but having the worst year of its story.