Zibo is an old industrial city, one of the modern industrial birthplaces in China. In previous years, Zibo faced a series of problems such as resource depletion and environmental pollution.

100,000 college students have chosen to work and live in Zibo in the past three years. Zibo took the popularity of barbecue as an opportunity to promote the city in an all-round way to take advantage of students' confidence and "eat with fun, comfortably and walk comfortably" The Xuyao site of Linzi Zhaojia, one. of the top ten new archaeological discoveries in China in 2022, is located in Z.ibo.