OpenAI released its first Vincent video model, Sora, which can use text commands to generate 1-minute high-definition videos. Many people are already imagining using ChatGPT to generate creative copy and scripts, and then using Sora to generate cool few-minute advertising blockbusters from the text.

Will the emergence of Sora affect the video industry? Will it have a "disruptive impact"? Will the jobs of film and television production practitioners gradually be replaced by them? Recently, reporters talked with many industry professionals and scholars.