Ten seconds to discover your next destination: how TikTok is becoming an unexpected travel agency. With more than 1.2 billion users worldwide, 150 million in Europe and 18 million active users in Spain, you have been able to see one (or thousands) of these short travel videos.
The hashtag #luxuryhotels alone, for example, has 179 million views and #honeymoon reaches 450 million. #SustainableTourism and #ResponsibleTourism have accumulated almost 44 million views.