More than 200 million people are expected to be in front of their television screens this Sunday. Health and beauty companies are also joining in as advertising customers for the first time.
The Super Bowl is the largest single sporting event of the year and therefore one of the most economically interesting advertising venues in the world. The final game is also gaining in importance in Germany; around 1.8 million viewers are forecast here when the Kansas City Chiefs play against the San Francisco 49ers. Swift has already brought in $331.5 million for the NFL and her boyfriend's team.