"The Challenge" is the world's first full-length feature film, partially filmed on the International Space Station. The film showed the best starting result at the box office since the beginning of the year (with the exception of "Cheburashka") The budget spent on the marketing promotion of the "Challenge" amounted to about 91 million rubles, which exceeds the cost of advertising the record holder of the domestic box office - the film "CheBurashka" "Serf" earned 3.08 billion rubles at box office, significantly overtaking the high-budget projects.