Hugo Boss CEO Daniel Grieder expects slower growth by 2025 due to slack consumption and geopolitical tensions. The poor prospects were not well received on the stock market: the share listed in the MDax small cap index fell by more than 18 percent to 52 euros.
Boss has asked its employees to save money - for example on business trips - and has imposed a temporary hiring freeze. The success story at Hugo Boss is closely linked to the CEOGrieder. The Supervisory Board has now extended his contract early until December 2028.