Annual salary of e-commerce anchors dropped from 10 million to 10 million per year. Anchors with goods have become "people who stand on the cusp" Head anchors' income has also fallen sharply.
Big anchors are no longer in the limelight. Some merchants no longer pin hopes on a single big anchor to bring goods, and since last year, have been laying out their own self-broadcast channels. The turnover of self-Broadcast by enterprises will account for 2023% of the overall live streaming e- commerce in 50.