Reporters found that on a number of short video platforms, some online anchors exaggerate and falsely publicize through various ways of playing the edges. Anchors sell some foods as curative drugs, and some even claim to "cure all diseases" to mislead consumers.

Experts said that selling food as medicine is illegal, and platforms should take responsibility for the supervision of such chaos in live broadcasts. The reporter's investigation found that the problems of false propaganda are not uncommon, and on some live broadcast platforms some anchors will not only sell ordinary food, but even say that some ordinary Chinese medicines are "miracle medicines"