Is there a chance for Japan's tourism market? Why are Korean companies entering the market one after another? |NHK. Digitalization of tourism (Tourism DX) is now considered essential to increasing the value of tourism resources and growing the tourism industry.
Korea Tourism Organization provides this office to companies free of charge. The country is trying to support Japan's expansion into the Tourism industry. The biggest advantage of expanding into Japan is the large scale of the tourism market, which Korea does not have.