Zhang Meili, an online anchor in Suide, Shaanxi Province, quickly became popular on the Internet after insulting his mother during the live broadcast. Those involved in hiring Zhang Meili to conduct vulgar live broadcasts were administratively punished in accordance with the law.

Internet police warn that Internet celebrities "playing privileges" have a bad influence. On the one hand, Internet celebrities have a certain influence, and " playing privileges" will lead to imitation and cause negative impacts. Internet celebrities who speak out on social media, cross the line to express demands or seek special treatment are actually abusing the sympathy of their fans.