In 2018 the Atelier des Lumières opened in Paris, the first fully digital art center in France. In the last year, we have seen an increase of 35.71% in sales of this type of activity.
In essence, the premise of immersive art is that the visitor feels part of the painting and not a mere observer. It's an experience of bodily and physical transformation. It exploits narratives typical of cinema and television that allow you to perceive the environment in a unique way.