The court found that the platform’s use of its advantageous position to set format clauses was invalid. In the era of self-media, content creation has become a hot topic.

Many platforms have launched incentive programs such as "traffic sharing" and "exclusive rewards. This was supposed to be a win-win cooperation model between the platform and users. The court should pay more attention to the phenomenon of platforms taking advantage of their advantageous position and unreasonably restricted users' rights to dispose of their personal property.