[HIGHLIGHTS] Hypoglycemic drugs are promoted as "magic pills for weight loss". Behind the "experience posts" of weight loss bloggers is the "business experience"

Many weight loss bloggers advocate "diet therapy weight loss methods" such as "eating, drinking, and drinking as a lifestyle-based fat loss method" and "following the diet to lose weight" Bloggers not only directly endorse the recommended products through text, pictures, videos, etc., but they also place product purchase links in the comment area of ​​the post. Some netizens ridiculed: The blogger is promoting the product in the name of recording the weight loss process.

If the platform provides publicity and promotion services to weight loss blogger and it constitutes commercial advertising, the platform needs to bear the responsibility.