During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse- faced skirt has become a "traffic password" The popularity of horse-face skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle.

Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County and even overseas have come to this town in search of jacquard fabric.