Throughout 2024, HBO Max will become simply Max. The last season of Succession, HBO's flagship series for years, has begun there on one platform and will end on another.
The end of this chapter in television history may have more to do with the letters corresponding to "Home Box Office" coming out of its name. HBO does not die, either as a brand or as a channel in the territories in which it also operates in that way, but it is recoded. It puts itself in its place.