Edeka dealer Peter Simmel had positioned himself against right-wing extremism on advertising brochures with the slogan “For democracy – against Nazis” He apologized via Facebook - with a seemingly strange explanation: He was sorry "that my term 'Nazis' appealed to people who do not agree with our current government" Simmel now reports massive right- wing extremist hostility. He doesn't write why criticism of an anti-Nazi slogan should be understandable.

He expresses understanding for some of his critics.